My Experience
Sales & Marketing Intern (B2B Marketing)
CUNA Mutual Group
Madison, WI
June 2017 - Present
Assisted the business marketing team in executing marketing tactics and initiatives to meet business objectives
Collaborated with cross-functional teams to create different marketing collateral such as infographics, product overviews, and presentations used to educate and promote products to over 5,000 credit unions
Researched meaningful statistics and facts to use on product brochures, the public website, and sales presentations
Executed a department-wide contact strategy analysis by utilizing the Microsoft Office Suite and Salesforce Marketing Cloud to examine over 1MM emails sent to credit union contacts
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Read my 2018 Intern Performance Review
Read my 2017 Intern Performance Review
Selected Analyst
2017 RMI Applied Learning Project
Madison, WI
January 2017 - May 2017
Analyzed and visualized 5 years of UW-Madison’s property, liability and workers’ compensation loss data with 12 other MBA and BBA students
Provided the risk manager of UW-Madison with a handbook and pre-built dashboards on Tableau that visually described a story of past losses in order to identify opportunities to effectively manage the different risks
Marketing Intern
The IMT Group
West Des Moines, IA
May 2016 - August 2016
Maintained and updated social media accounts that have over 6K followers for the company
Created monthly publications that are sent to all of their independent agents totaling over 1,000 readers.
Completed other projects such as reviewing print advertisements and articles, creating flyers, testing mobile applications, suggesting and testing changes to public website
Intern
Croix Insurance Agency
Prescott, WI
January 2015 - June 2015
Planned a direct mail marketing campaign in which letters and company fliers weredistributed to over 100 local business which resulted in new policies written
Supported the independent agents with filing, accepting premium payments from insureds, and directing phone calls
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Education
What I’ve Learned
Wisconsin School of Business
University of Wisconsin - Madison
September 2015Â - Present
Degree: BBA
Majors: Marketing, Risk Management & Insurance
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I have made the Dean's List every semester and earned a 3.94 GPA during my time at UW - Madison.
NEOMA Business School
August 2017 - December 2017
Rouen, France
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During the fall of 2017, I studied abroad in Rouen, France where I took Global Marketing (Master's Level Course), Web Marketing, Business Ethics, and Leadership.
My Projects
CUNA Mutual Group
During my internship at CUNA Mutual Group, I was tasked with creating a quick and intriguing graphic to include on AdvantEdge Analytics social media pages to guide followers to a new white paper recently published by an executive.
CUNA Mutual Group
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I took the initiative this summer to revamp these 3 pieces which credit unions use to educate their members. The issue was that they were outdated and the 3 pieces did not look like a set. In addition, the infographic did not tell a story and was not visually appealing. Now these pieces are available for all credit unions using CUNA Mutual Group for their lending products.
CUNA Mutual Group
I was given a white paper about how to create a deferred compensation plan at a credit union. With that, I created this tip sheet which is used by the sales team to summarize the ebook and efficiently describe the steps to take in order to create a deferred compensation plan.
CUNA Mutual Group
This summer at CUNA Mutual, I participated in a case competition in which small groups of interns worked together to address the impact of climate change on the financial services industry . including CUNA Mutual Group, credit unions, and their members. Here you can find the presentation my team created in which I presented the second part of the solution; the mobile application and temporary relocation insurance.
The IMT Group
When working as a marketing intern at The IMT Group, a midsize insurance company in Iowa, I helped maintain their social media accounts. Here are some examples of the posts I created to engage with their followers and increase the number of Facebook "likes".
General Business 306, Business Analytics Course
In this business analytics course, a group of two other students and I completed this statistical analysis using raw data for a company titled "PhillyCycle". By using a range of statistical analysis tools, including regression analysis, we completed this 15 page report summarizing the data and the patterns we discovered.
About Me
Evan Leitch
Originally, I am from River Falls, WI which is a small town on the western side of Wisconsin. Since middle school, I knew I wanted to be a Badger. In high school, I prepared myself to excel at the college level by obtaining my property and casualty insurance license and conducting a direct-mail marketing campaign for a local insurance agency. I still remember on October 31st, 2014, I received my acceptance letter. Fast forward a few years and here I am about to graduate with majors in risk management & insurance and marketing. I am eager to start a career and use my skillset which I have built up over my educational years.
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In my free time, I enjoy watching Wisconsin Badgers football and basketball as well as MLB and Green Bay Packer games. In Madison, nothing is better than a day relaxing at the Memorial Union Terrace or taking a walk down State Street. I also enjoy traveling and actually spent one semester abroad in Rouen, France. On top of being a great learning experience that created many new stories and opened my mind to new cultures and ways of life, I loved seeing all of the different places across Europe.
